Lunch & Learn: Advertising 101

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Join us for an engaging and interactive Lunch & Learn, presented by Julie Yusim, Todd Markman State Farm/IdeaMax Marketing and Eric Zitron Z-Marketing LLC.
 

“The Thought Process in Advertising: Measuring the Success of Your Advertising Investment.”

 
Advertising should be an investment that pays you back – but you need to choose the most effective advertising vehicles for your business! Join us for an interactive Lunch & Learn with everyone in attendance sharing questions, challenges and solutions.
         
Our discussion leaders Julie Yusim and Eric Zitron will begin the conversation by uncovering the secrets behind the high cost of advertising. Julie and Eric will clarify the strategy to figuring out the best type of ads for your business, and how to measure the effectiveness – the real ROI – of your advertising investment.
         
Let’s talk about : 
What are you trying to accomplish when you advertise?
What are your expectations?
What are your key differentiators?
What can you afford to risk?
What does success look like?
Which media options are best for your business? Print, Radio, Television, Digital and more …